Put your experts in the stories being written today.
Journalists post requests for expert sources every day. We watch the request platforms and our own media contacts, match each request to the right person on your team and get their answer in front of the writer while the story is still open.
What it is
Writers on deadline need a credible quote fast. Request platforms such as Qwoted, Featured and Connectively, plus direct requests from journalists we know, are where those quotes get sourced.
We do the watching, filtering and drafting, so your expert spends a few minutes approving answers instead of hours hunting for them.
Who it’s for
Companies with people who know their field: founders, analysts, clinicians, engineers, lawyers. The more specific the expertise, the better the hit rate.
It works well alongside a data campaign, because the same experts can comment on your own findings.
Formats we use
Breaking news comment
When your sector is in the news, we offer a ready spokesperson within hours.
Journalist source requests
Matched answers to daily requests on the major source platforms.
Expert round-ups
Short tips and predictions for list articles in trade and consumer press.
Interviews and features
Longer interviews when a journalist wants to go deeper with your expert.
What you get
Everything in this divider is included in the scope we agree.
- Expert profiles: topics, bios, headshots and approved views
- Daily monitoring of journalist requests
- Drafted answers sent to your expert for approval
- Submission and follow-up with the journalist
- Tracker of every quote, mention and link
How it runs.
The routing slip for this divider. You see every stage in your tracker as it happens.
Expert profiling
A short call per expert to capture topics, stance, credentials and red lines.
YouMonitoring
We screen requests daily and keep only the ones that fit your experts and target outlets.
CrackifyDrafting
We draft each answer in your expert’s voice and send it over for a quick approval.
You + CrackifyPitching
Approved answers go to the journalist with a short, relevant pitch and follow-up.
CrackifyTracking
Quotes, mentions and links logged as they appear, including ones that run later.
CrackifyWhat this service does not include
- Not ghost experts. We never invent people, credentials or opinions. Every quote comes from a real person who approved it.
- Not every pitch lands. Journalists receive many answers per request. We focus on fit and speed to raise your odds.
- Not spam. We answer only requests your expert can genuinely help with.
Questions about expert commentary.
How much time does our expert need to give?
An onboarding call, then a few minutes per approved answer. We do the drafting.
Do you guarantee a link with every quote?
No. Some outlets link, some only mention the brand. We report both, so you see the full value.
Can we cover several experts?
Yes. More experts means more requests we can answer, especially across different topics.